If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!When creating your benefit sales scripts, don’t forget to include scripts for intangible sales benefits.
5 Types of Benefits
Sales Professionals know that benefits are what sells products or services, not features. For example, the Health Care Industry offers the personalRead more…

Contrast is one of the most powerful sales script techniques you can use. The contrast will reveal their areas of dissatisfaction or their points of pain. How do you reveal what’s important to them?
Watch this video on contrast sales script techniques…

Sell with Confidence,
John Kurth
Sales Script Writing Expert

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I am in Las Vegas attending CEO Space and saw a powerful sales presentation using sales script techniques.  Tonight I participated in a breakout session led by Greg Writer.  Greg is behind the safe internet browser for kids called http://www.clubtuki.com/
I have had the privilege in my career to be around some of the best salesRead more…

Benefit Scripts Part 1: Tangible Benefits
5 Types of Benefits
Sales Pros know that benefits are what sell products or services—not  features.  There are 5 different types of benefits:
1.    Tangible Benefits
2.    Intangible Benefits
3.    Benefits of Taking Action
4.    Consequences of Not Taking Action, and
5.    The Benefit-of-the-Benefit.
Today we will cover tangible benefits, which are benefits that you can touchRead more…

Hidden Selling Power of Sales Stories Part 3:
What Types of Stories to Tell
Sales Champions have at the ready four different types of sales stories to use in their sales presentations.  Let’s take a closer look at “What” types of stories to tell.

Tell Your Story
Tell the prospect your story, which helps to build trust and rapport. Read more…