If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!If you want to bring the sales benefits of your product or service to life, there are two powerful techniques you can use. You want to get your prospects to remember the benefits of your products and services. And youRead more…

Sales scripts are one of the most powerful ways to persuade and influence your prospects. Sales scripts can help transform you into a Master of Persuasion and Influence, only if you know the secrets.
Secret 3: Probing Questions and Probing Statements
Many salespeople agree that asking questions is a key component of discovering the prospect’s needs andRead more…

You can use sales scripts to increase your sales results. Develop benefit sales scripts to share the value of what you offer with your prospective client.
What is the benefit-of-the-benefit?
The Benefit-of-the-Benefit is the real reason why prospects buy products or services, so the most powerful way to sell them is to find out what isRead more…

I spent the first half of today at the Santa Cruz Beach Boardwalk and I saw a sign that was a great example of a critical mindset to sales script writing success. The sign was very simple.  Very few people that read the sign today were aware of how the words were impacting themRead more…

Would you like to write a sales script that communicates the benefits of taking action? Another powerful strategy is to communicate the consequences of not taking action.
Benefits of Action vs. Consequences of Not Taking Action:
Sales Professionals create a sense of URGENCY in the prospects to get them to buy the product or service TODAY. Read more…