Friday, March 12th, 2010

A great tip to help you make more sales in January

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January is right around the corner.  Each December I go through a process to help me get off to a great start in the New Year.

By implementing this process you can get off to a great start in 2010.

The process is to create a written 2010 Sales and Marketing Plan.  Most people think about their New Year’s resolutions the night of New Year’s Eve.

By starting on your plan now you can have it complete prior to the evening of New Year’s Eve.  Here are some great tips to complete your plan.

1.  Focus on completion versus perfection – Many people get stuck because they are focusing on perfection.

2.  Limit your plan to 3 pages or less – When you limit your plan to 3 pages or less it forces you to only include the most important things.  Also if the plan is 3 pages or less you are far more likely to review your plan during the year.

3.  Include your ultimate outcomes or goals for 2010 in your plan

4.  Create a deadline to complete your plan by 11:59 pm on December 31, 2009.  To create accountability for you email me right now your commitment to complete your plan by 11:59 pm on December 31, 2009.  Here is how the email should read.  In the subject line put I commit.  In the body of the email write I commit to complete my 2010 sales and marketing plan by 11:59 pm on December 31, 2009.  The email address to use is wins@ericlofholm.com.

5.  Share your plan with others for feedback – I have asked my team of coaches to critique 60 sales plans as a free gift to my clients.  Would you like a free critique of your 2010 plan from one of my coaches?  Here is how it works.  Email me right now that you would like a free critique at wins@ericlofholm.com.  Put 2010 Sales and Marketing Plan Critique in the subject line.  Include your name and phone number in the body of the email.

If you are one of the first 60 to respond then you will receive a free critique.  The critique will be done over the phone.  The critique is done as a 30 minute phone call between you and the coach.  More than 1,000 people read my blog entries so if you would like a free critique email me right now.  Once I receive your email I will forward it to our coaching department.  The coach will then contact you to set up a 30 minute phone call to go over your plan with you.

Here is a sample template

Template
Your Name Sales and Marketing Plan for 2010
Ultimate Outcomes for 2010 (goals)
Annual revenue projections (sales results)
Annual Marketing Strategy (marketing tactics)
Annual Projects

January
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

February
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

March
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

April
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

May
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

June
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

July
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

August
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

September
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

October
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

November
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

December
Ultimate Outcomes
Sales Strategy
Marketing Strategy
Projects

I posted 3 sample plans.  They are the 3 most recent blog posts.

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Comments

One Response to “A great tip to help you make more sales in January”
  1. Great article Eric – Thank you.
    As I say, “It doesn’t exist until you write it down.”
    It is great that there is a Deadline even for the completion of the yearly plan: December 31, 2009 at 11:59PM. This is the best part.
    Keep up the great posts in 2010.
    Happy Holidays and Happy New Year.

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