3 Ways to Elevate your Sales Results: The Outer Game of Selling

For many sales professionals and small business owners, they are focused on what is urgent and not necessarily what is important.

So, it should come as no surprise that if you’re not getting the results you want, it’s probably because you’re not doing the right things.

What can you do to improve your results?

There are 3 ways to elevate your results:

  • Inner Game
  • Outer Game
  • Action

The inner game is the mental side of selling. It’s your mindset. It’s how comfortable you are with selling.

The outer game is the how to’s of selling. When you sell. And what you say.

The last area is action. It’s moving yourself to follow though on what should you be doing.

Outer Game of Selling

Let’s focus on the outer game of selling.

The outer game is the Tactics, Scripts, Leads, and Calendar.

Use the power of goal setting to increase your results. Set goals Daily, Weekly, and Monthly.

One of the ways you can improve your sales results is through modeling. Look for best practices. Find someone else in your industry who is already successful and model what they are doing.

One tactic you can use to increase results is the preframe. Let your prospect/client know in advance what you expect from the meeting. If you are going to ask for an appointment, let them know at the beginning of the call.

There are dozens of ideas I can share with you on the outer game of selling. We’re just scratching the surface. In fact, I haven’t even shared with you the most profitable idea I have ever learned.

Would you be interested in learning the 3 ways to elevate your results in depth?

I have a program that takes you step by step through the sales process. I will teach you how to develop the mindset of a sales champion. I will teach you proven strategies to increase sales. And I will share some of my best strategies to take action consistently.

Click here to get on the fast track

How to Grow Your Business Using Sales Scripts

If you want to grow your business, then one of the most powerful strategies you can use is Sales Scripts. This is one of the most powerful strategies I’ve ever learned to increase your sales.

I am one of the top sales script writing experts in the world. It has taken me 15 years to master this technology. I have invested thousands of hours and over $30,000 in working with my mentor and coach, Dr. Donald Moine. He is author of Unlimited Selling Power and one of the top sales minds in the world.

I’m going to share these strategies with you on a free conference call.

Click below to watch this video:

Sign up now for a Free Conference Call or request the audio recording:

How to Grow your Business Using Sales Scripts

Success,

Eric Lofholm
Master Sales Trainer and Sales Script Writing Expert

Bring the Tangible Benefits of Your Product or Service to Life!

Benefit Scripts Part 1: Tangible Benefits

5 Types of Benefits

Sales Pros know that benefits are what sell products or services—not  features.  There are 5 different types of benefits:

1.    Tangible Benefits
2.    Intangible Benefits
3.    Benefits of Taking Action
4.    Consequences of Not Taking Action, and
5.    The Benefit-of-the-Benefit.

Today we will cover tangible benefits, which are benefits that you can touch or feel.  They are real. The best types of tangible sales benefits produce measurable results.

Here are a few examples:
1.    Make more money.
2.    Decrease employee turnover.
3.    Live longer.
4.    Save money.
5.    Saves time.

There can be many other real benefits for the products and services you sell; be sure to add those other benefits to the above list.

Using the “Before, Product/Service, After” Format

Using tangible benefits with a “Before, Product/Service, After” framework is very powerful.  Think of advertisements for diet or weight loss products.  These companies use the “Before, Product/Service, After” format to showcase the benefits of the product: Losing Weight.  For example, a person was 320 pounds before using the product and now weighs 185 pounds.  This type of advertisement usually has before-and-after pictures that dramatically demonstrate the physical benefits of losing weight.

A financial advisor could persuasively demonstrate the real benefits of saving money by using a story from a client.  Prior to meeting with the financial advisor, the client was not able to save any money towards their retirement.  After meeting and working with the advisor, the client is now able to save $285 dollars a month towards their retirement.

You can apply the same sales scripting strategy to the tangible sales benefits of your product or service.

Remember, prior to going on an important sales call, review all of the different types of benefits of your product or service.  You will be more persuasive if you bring the tangible sales benefits to life for the prospect!

Be sure to read my next Blog Post.
Benefit Scripts Part 2: Intangible Benefits