This is one of the simplest ideas yet I am constantly amazed at how many people don’t ask for the order when they are speaking to their prospects. If you are speaking to someone and you don’t ask for the order you didn’t give a presentation you had a conversation.
It is not necessary to use high pressure when asking but you must ask.
Here are some simple ways to ask for the order:
1. How do you feel about moving forward?
2. What do you say we give it a try?
3. I am open on Tuesday at 3:00 or Wednesday at 3:00 what would work best for you?
After you ask for the order be silent. Selling has its own language. Part of the language of influence is silence. Silence is a simple technique yet very powerful. Consider the following scenario. Most of us have seen the girl scouts selling cookies in front of the grocery story. Usually what happens is they ask us if we would like to buy some girls scout cookies. After they ask have you ever noticed they are silent? The reason they are silent is because that is part of the sales presentation.
Part of the Language of Influence is Silence!
Does this technique work? The girl scouts have sold millions of boxes of cookies through the years. Now imagine this scenario. Instead of being asked if you would like to buy some Girl Scout cookies, she gave you a business card. She then explained to you that if you go to the web site you can purchase as many boxes as you would like. If she handed you a business card would you go to the web site and buy some cookies? The answer is no.
Unfortunately most people give out their business card and tell the prospect to call them when they are ready. Don’t fall victim to this pitfall. Ask for the order!
Success,
Eric Lofholm


